Flywheels have been around since ancient times, when potters would use them to ensure that clay pottery had a smooth and consistent shape. Since then, they have been used reliably to ensure consistent results in a variety of other applications, and they are important as energy storage systems that can work with renewable energy sources.
Flywheels are used to store energy and to stabilize mechanical systems by smoothing out variations in energy input. As storage systems, the rotational energy of the flywheel can be used to generate other forms of energy, such as electricity. As a stabilizer, the flywheel acts to ensure consistency of speed and power so that mechanical devices operate reliably.
Flywheels are especially efficient at storing large amounts of energy in compact and lightweight packages using contemporary materials with minimal loss. They make up parts of hybrid vehicles, are used in the aerospace industry, and can be used in renewable energy systems.
We take the flywheel as a logo to remind us that small components can generate large amounts of energy reliably when they are balanced and integrated into the system efficiently. In the same way that organizations want consistent and reliable production, whether that is of products or services, and seek to harness the energy of their workforce, the flywheel amplifies kinetic energy making in available for all kind of potential uses.
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